A Bucket is all about sharing, especially in the Middle East where it is the embodiment of large family gatherings. But KFC’s new ‘Bucket for 2’ is, well... exactly that.

Leveraging the iconicity of their bucket to enter the small sharing occasion would prove attractive, but surely lead to cannibalisation of their larger offering, unless new customers could be attracted.

We needed a NEW role for a NEW bucket - a bucket JUST for 2.

We know that best friends have an almost telepathic understanding - a bucket of chicken won’t change that. You don’t need to stop talking to eat chicken or stop eating to talk. You can do both at the same time; you can speak chicken!

we celebrated this phenomenon with TVCs that featured best friends speaking chicken together. No words. No subtitles. No supers. Just good old mouthfuls of mumble.

For the more inquisitive amongst us, we added a QR code that linked to translations on KFC Arabia’s YouTube Channel, because unsurprisingly, KFC can speak chicken too.

Then, we got influencers in on the act as they released unrehearsed chicken speaking content, both bemusing and intriguing their audiences at the same time.

There’s something special about eating fried chicken. Its a humanising, equalising, no frills act that brings out the ‘real’ in all of us. With this campaign KFC truly embraced that truth, although some of the consumption shots were even a little much for them!