Re-launching the Louvre's fantastical gallery in Abu Dhabi after months closed to Covid was a chance to re-imagine the brand for a fresh audience.

By showcasing it’s iconic architecture and some of it's most famed artworks through contemporary eyes, we hoped to inspire a new generation to visit the Louvre, whilst staying true to it's foundational values and relevance to Middle Eastern culture.

Written and narrated by Ben Okri this film explores the transformative role art plays in the human story and reinforces the Louvre's positioning as a modern museum steeped in local culture.