Moscow is a cold unforgiving city, but for the 92 days that make up summer, a sensational transformation takes place.

Small pockets of outstanding beauty spring up across the capital - that most Moskovites arecompletely oblivious to.

Nike didn't just want a campaign that got people running, they wanted to inspire local athletes* to explore their city further.

We knew that, if we wanted runners to treat Moscow like a destination, we needed to turn the Nike running app into a travel agency.

In partnership with Moscow’s premiere site for culture 'The Village', we established our Paradise 92 - an epic running destination for every day of Summer.

We challenged runners to uncover them all, between sunrise on June 1st and sunset on August 31st.

Each destination was heroed by an athlete*, whose run was captured at sunrise/sunset and showcased online with it's geographical profile and supporting commentry.

A simple installation was created at each destination - so runners could prove they had visited with a foot selfie shared on Instagram and Nike+.

The 92nd and final destination was the finish line of We Run Moscow 2014, where thousands conquered Moscow's more famous locations.