Mimi Gaston-Kennedy approached me to help shape the vision and name for Pre-, a members-only beauty space in London. Professional treatments, thoughtfully designed interiors and accessible prices. A premium experience that could become part of your routine.

We found the name in the role a salon plays in people’s lives. Before the interview, the big event, the night out or the long week ahead, there’s a moment to get ready.

The thing before everything else. Pre-.