Royal Reserve is a superyacht charter company headquartered in Dubai. We created a brand identity and experience around a particular idea of luxury: the freedom and privilege once reserved for royalty, expressed for a modern audience.

The monogram takes its cue from the elaborate personal marks associated with royal courts, including that of Marie Antoinette. Two reversed Rs meet in curves inspired by ocean waves, giving Royal Reserve a symbol that feels both regal and at home at sea.

We crafted a bespoke typeface with a sense of seafaring heritage, then paired it with a complementary colour palette. Together they give the brand a presence that feels timeless and effortless, without relying on familiar nautical clichés.

The monogram and supporting crown extend beyond the identity. They bring a consistent point of view to personalised guest experiences, brand storytelling and the yachts’ luxury interiors, where every detail is considered.

We built Royal Reserve to travel beyond yacht charters. Its identity can carry the same promise into hotels, restaurants and other experiences, creating a world that feels distinctive now and has room to grow over time.